This product is available to pre-order with an ETA of late October.
Made by Music
Bringing together Maharishi’s deep roots in UK design and music culture with Cambridge Audio’s more than five decades of audio expertise, the collection reimagines the Melomania A100 true wireless earphones to connect a fashion-conscious audience to the power of music. Selected for accessibility, premium performance and versatility, Melomania A100 represent brilliant sonic reproduction.
Melomania A100 offers hi-fi-grade audio in a compact, wireless form. A100 deliver a pocket-sized amplifier with LDAC and aptX Lossless support, class AB amplification, up to 39 hours of total battery life, adaptive noise cancelling, and ultra-low latency. Tuned at Cambridge’s own London venue, Melomania, A100 is built for daily movement and listening on the go.
The A100 are re-imagined with Maharishi’s signature visual language, fusing high-visibility elements with a classic olive colourway, inspired by their traditional camouflage patterns, reflecting a pacifist reinterpretation of military aesthetics.
Nick Udall, Head of Marketing and Brand Partnerships at Cambridge Audio, commented, “I’ve been a long-time admirer of Maharishi. They have been intrinsic to the music I listen to, and I aspired to be a customer for many years. Being able to bring together our brands has been really organic – both parties had a desire to explore each other's customer bases, and so everything fell into place from the first meeting. The hardest part was picking the right product, as we wanted to build a long-term partnership, and the first capsule is a taste of things to come. Our aim is to bring our brand to wider audiences and celebrate their love and discovery of music.”
For the Love of Music Culture
The campaign was shot in London and was brought to life by legendary Soul II Soul frontman Jazzie B and Maharishi founder Hardy Blechman. The visuals celebrate both individuals’ enduring impact on British music and streetwear culture.
Jazzie B, a spearhead of sound system culture and UK soul, was a natural choice, embodying the deep musical heritage championed by both brands. His legacy of innovation and community through music made him an ideal collaborator for a project rooted in authenticity, music and creative expression.
